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ANALYTICS BLOG NO. 3 - CUSTOMER LIFE CYCLE 15 Apr

ANALYTICS BLOG NO. 3 - CUSTOMER LIFE CYCLE

It's no secret that the world's most successful companies have the most loyal customers. These companies have realized that it makes economic sense not only to focus on new customers, but also to invest in existing customers.

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ANALYTICS BLOG NO. 1: A 360° VIEW OF YOUR CUSTOMERS WITH CUSTOMER ANALYTICS 15 Apr

ANALYTICS BLOG NO. 1: A 360° VIEW OF YOUR CUSTOMERS WITH CUSTOMER ANALYTICS

We are starting our analytics blog series with the topic "holistic and precise 360° view of your customers". It's no (marketing) secret that it's cheaper and easier to retain existing customers than to acquire new ones. If you want to retain your customers and maximize your marketing ef

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HELLO AGAIN! OR HOW YOU CAN WAKE UP SLEEPING CUSTOMERS 15 Apr

HELLO AGAIN! OR HOW YOU CAN WAKE UP SLEEPING CUSTOMERS

"Never wake a sleeping dog." In many cases, this proverb is good advice, but not when it comes to sleeping or inactive customers. Customers who are sleeping on the vine have enormous potential.

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