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SINUS-MILIEUS® 2024: TARGET GROUPS IN THE NEW SWITZERLAND 14 Aug

SINUS-MILIEUS® 2024: TARGET GROUPS IN THE NEW SWITZERLAND

Find out in our new blog post how Swiss society has changed and which new target groups have emerged in the Sinus-Milieu Model 2024. Discover how sustainability, a new social centre and a change in leadership among the elite are reshaping marketing strategies.

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10 CUSTOMER LOYALTY TIPS WITH DIRECT MARKETING 15 Apr

10 CUSTOMER LOYALTY TIPS WITH DIRECT MARKETING

You hear it again and again, and yet it is often forgotten. It is much cheaper and more efficient to retain existing customers than to attract new ones. Of course, this doesn't mean that you can completely ignore lead generation. But it's worth strengthening the bond with your customers.

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PRINT IS NOT DEAD. 16 Oct

PRINT IS NOT DEAD.

In a digitalized world, you might think that print advertising has long since passed its peak. But the opposite is the case: print is alive and well! While digital advertising is everywhere, print has a lasting and often underestimated effect. So why should companies ignore print advertising?

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