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15 Apr
ANALYTICS BLOG NO. 2: WHAT MAKES YOUR CUSTOMERS TICK?
Those who implement direct marketing measures aim to deliver their advertising message to the desired target group in the most targeted way possible and without wastage. If you then rely on an individual and not just personalized customer approach, you increase the response rate and boost your chanc
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12 Apr
SKILFULLY COMBINING OFF AND ONLINE - IT'S POSSIBLE!
Multi-channel marketing and cross-media marketing are two particularly important strategies today for maximizing the impact of advertising and targeting potential customers. But what is
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17 Apr
THE MARKETING FUNNEL: PHASES, STRATEGIES AND HOW WE CAN HELP YOU
In our latest blog post, we explain how a marketing or sales funnel works and which phases there are in such a funnel. Depending on who you ask, you will get a different answer as to what the individual phases of the funnel are called. That is why we have divided our phases into
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