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14 Aug
SINUS-MILIEUS® 2024: TARGET GROUPS IN THE NEW SWITZERLAND
Find out in our new blog post how Swiss society has changed and which new target groups have emerged in the Sinus-Milieu Model 2024. Discover how sustainability, a new social centre and a change in leadership among the elite are reshaping marketing strategies.
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15 Apr
10 CUSTOMER LOYALTY TIPS WITH DIRECT MARKETING
You hear it again and again, and yet it is often forgotten. It is much cheaper and more efficient to retain existing customers than to attract new ones. Of course, this doesn't mean that you can completely ignore lead generation. But it's worth strengthening the bond with your customers.
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17 Apr
THE MARKETING FUNNEL: PHASES, STRATEGIES AND HOW WE CAN HELP YOU
In our latest blog post, we explain how a marketing or sales funnel works and which phases there are in such a funnel. Depending on who you ask, you will get a different answer as to what the individual phases of the funnel are called. That is why we have divided our phases into
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