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ANALYTICS BLOG NO. 2: WHAT MAKES YOUR CUSTOMERS TICK?

ANALYTICS BLOG NO. 2: WHAT MAKES YOUR CUSTOMERS TICK?

Those who implement direct marketing measures aim to deliver their advertising message to the desired target group in the most targeted way possible and without wastage. If you then rely on an individual and not just personalized customer approach, you increase the response rate and boost your chanc

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ANALYTICS BLOG NO. 3 - CUSTOMER LIFE CYCLE

ANALYTICS BLOG NO. 3 - CUSTOMER LIFE CYCLE

It's no secret that the world's most successful companies have the most loyal customers. These companies have realized that it makes economic sense not only to focus on new customers, but also to invest in existing customers.

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SKILFULLY COMBINING OFF AND ONLINE - IT'S POSSIBLE!

SKILFULLY COMBINING OFF AND ONLINE - IT'S POSSIBLE!

Multi-channel marketing and cross-media marketing are two particularly important strategies today for maximizing the impact of advertising and targeting potential customers. But what is

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