Benchmark 2023
Our latest 2023 benchmark study is here, packed with insightful metrics!
Dive into detailed analysis on open rates, email interactions and much more.
Why should you read this report?
- Discover the latest trends to improve your marketing strategy.
- Understand how open rates have evolved over different time periods.
- Compare your own results with the latest industry data and gain valuable insights.
Download the full benchmark study today and gain crucial advantages for your business.
Download and read it now (registration with your e-mail address required).
We hope you enjoy reading and discovering!
15 Apr
HELLO AGAIN! OR HOW YOU CAN WAKE UP SLEEPING CUSTOMERS
"Never wake a sleeping dog." In many cases, this proverb is good advice, but not when it comes to sleeping or inactive customers. Customers who are sleeping on the vine have enormous potential.
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15 Apr
PERSONALIZATION WAS YESTERDAY - INDIVIDUALIZATION IS THE FUTURE
Individual customer approaches create a positive customer experience for your (potential) customers and are eye-catching. We often see that marketers are satisfied with simple personalization, i.e. addressing customers directly by name. However, modern digital
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17 Aug
Those declared dead live on
Is direct mail dead, print too expensive, the market saturated? Such claims persist. However, our practical experience shows that targeted acquisition still works today, provided the selection, planning and evaluation are done properly.
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