Donor strain analyses
Spenderstamm-Analysen
A lot of valuable data is collected along the donor journey, which, when analysed correctly, provides a solid foundation for strategic decisions.
The benefits of analysing your donor base:
- Recognise behavioural patterns
- In-depth understanding of the donor journey
- Donor segmentation and clustering
- A stronger donor relationship
- Development potential along the donor life cycle
- reactivation potential
- Quantification of market potential
- Overlapping residual potential with the donor base (look-a-likes)
- Improved generation of new donors
- Increased efficiency of your communication measures
A 360° view for more successful donations
In order to obtain a complete picture of your donors, we not only use your inventory data in an analysis, but also create a link to our kbCONSUMER database.
The advantages of our kbCONSUMER database:
- most comprehensive private address database in Switzerland
- All relevant additional information such as age, household size, purchasing power or social milieu
- Constant relocation and death adjustment
- Added value for your own B2C data through maintenance, updating and enrichment
- The basis for your successful recruitment of new donors
Donor Life Cycle
If you have a deeper understanding of your donors, you can use this knowledge to increase engagement and improve your conversion rates. Understanding where a person is in the donor life cycle gives you the chance to make the donor relationship more individualized and thus strengthen the bond. Who is suitable for growth? Who is about to be fired? Who can we win back as a donor?
Insight into the lives of your donors for targeted communication
Do you want to be able to better categorize your donors on a psychographic level? Then the Sinus-Milieus are the right choice. We offer you the psychographic lifeworlds of the Sinus-Milieus in microgeography developed by the Sinus Institute especially for Switzerland.
