One of the biggest challenges in fundraising is the optimal use of available funds. If you have a 360° view of your donors, you can conserve your budget and fundraise more efficiently. The best way to do this is through a donor base analysis.

A lot of valuable data is collected along the donor journey, which, when analyzed correctly, provides a solid foundation for strategic decisions.

The benefits of a donor base analysis:

• Recognize behavioral patterns
• In-depth understanding of the donor journey
• Donor segmentation and clustering
• A stronger donor relationship
• Development potential along the donor life cycle
• reactivation potential
• Quantification of market potential
• Residual potential overlapping with the donor base (look-a-likes)
• Improved generation of new donors
• Increased efficiency of your communication measures

In order to obtain a complete picture of your donors, we not only use your inventory data in an analysis, but also create a link to our kbCONSUMER database.

The advantages of our kbCONSUMER database:

• most comprehensive private address database in Switzerland
• All relevant additional information such as age, household size, purchasing power or social milieu
• Constant relocation and death adjustment
• Added value for your own B2C data through maintenance, updating and enrichment
• The basis for your successful recruitment of new donors

If you have a deeper understanding of your donors, you can use this knowledge to increase engagement and improve your conversion rates. Understanding where a person is in the donor life cycle gives you the chance to make the donor relationship more individualized and thus strengthen the bond. Who is suitable for growth? Who is about to be fired? Who can we win back as a donor?

Do you want to be able to better categorize your donors on a psychographic level? Then the Sinus-Milieus are the right choice. We offer you the psychographic lifeworlds of the Sinus-Milieus in microgeography developed by the Sinus Institute especially for Switzerland.