Market and donor base analyses

#analyse

Donor strain analyses

A lot of valuable data is collected along the donor journey, which, when analysed correctly, provides a solid foundation for strategic decisions.

The benefits of analysing your donor base:

  • Recognise behavioural patterns
  • In-depth understanding of the donor journey
  • Donor segmentation and clustering
  • A stronger donor relationship
  • Development potential along the donor life cycle
  • reactivation potential
  • Quantification of market potential
  • Overlapping residual potential with the donor base (look-a-likes)
  • Improved generation of new donors
  • Increased efficiency of your communication measures

#Market and donor base analysis

Data-driven marketing at the highest level

Matching & enrichment

We match your donor data and supplement it with meaningful additional criteria from our kbDATA universe for a 360° donor view.

Analysis & measures

We recognise patterns and clusters in your donor base. This helps with reactivation measures and strengthens loyalty through targeted donor contact.

New donor potential

You would like to make new donors aware of you and your projects. Increase your chances by identifying look-a-likes.

Your exclusive benefit

  • Inclusion of external data
    Gain a 360° donor view and a deeper understanding of the donor journey
  • Extensive data universe
    Find remaining market potential in the most comprehensive database in Switzerland
  • Find profitable segments
    Strengthen the relationship with your most profitable donors through direct marketing activities
  • Sinus-Milieus in Switzerland
    Insight into the lifeworlds of your donors thanks to the Sinus-Milieus in microgeography

Contact us

#More knowledge about the individual milieus

Sinus-Milieus info packs Switzerland

SINUS Markt- und Sozialforschung GmbH has prepared comprehensive information on the new Swiss milieu landscape in the form of a basic information pack and in-depth sector booklets. The new basic information pack presents all Sinus-Milieus in detail. You will receive information on the following key topics, among others:

    • Information pack "Basic"  
    • Donations and charity
    • Consumption & sustainability
    • Mobility
    • ...
Sinus-Milieus info pack