Data & Analytics

#Data Driven Marketing

The most complete solution for marketing data in Switzerland

With our data and analyses, you can reach your customers directly and without detours. This is data-driven marketing at the highest level. kbDATA is the most comprehensive solution for marketing data in Switzerland and consists of the three integrated databases kbBUILDING, kbCONSUMER and kbBUSINESS.

With our data, you can boost your lead generation, gain more knowledge about your customers and build strong customer relationships. Our data universe is based on 60 years of experience in the procurement, maintenance and successful application of marketing data.

#Our marketing data

Our data power for your new customer acquisition

Refresh your customer base with additional addresses, generate promising leads and acquire new customers. Our databases offer you millions of opportunities to address potential customers in a target group-specific manner.

Consumer data

Whether young singles with a flair for fashion or high-income senior couples in their own home, you will find the right target group with us.

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Business data

Whether you are a small start-up, an established SME or a large company with several branches, you will find the right company addresses with us.

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E-mail addresses

Our database contains a potential of over 3.5 million e-mail addresses. With our e-mail campaigns, you can reach your target group quickly and easily.

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#The best choice for your marketing

More success thanks to fresh data

Data-driven marketing at the highest level. Our data universe is based on over 60 years of experience in the procurement, maintenance and successful application of marketing data.

    • The most comprehensive commercially usable database in Switzerland
    • We offer all relevant additional information
    • Select the perfect target groups for your business
    • Constant address and data cleansing
    • Added value for your own data through maintenance, updating and enrichment
    • Efficient use of your budget because you avoid wastage
    • ISO certification and GoodPriv@cy® for maximum data protection
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#Our analysis services

Exploiting the full data potential with data analytics

Get more out of your customer data and use our customer analyses for an up-to-date customer base, more customer knowledge, a more targeted customer approach and stronger customer loyalty.

Customer Analytics

Achieve a 360° customer view with us. We recognize patterns and clusters in your customer base. This increases your marketing efficiency and strengthens your customer relationships.

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Sinus-Milieus®

Use the psychographic lifeworlds of the Sinus-Milieus® to better understand your existing and potential customers and address them individually according to their lifestyle.

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Data enrichment

Use our data to enhance your customer base with additional information and gain more knowledge about your existing and prospective customers.

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