Customer Analytics

#Know your customers?

With customer analytics to the 360° customer view

Whatever you do in marketing, you need to know who your target group is. If you want to understand your customers and increase your marketing efficiency, you should strive for a meaningful 360° view of your customers. The best way to do this is through customer analytics.

With our customer base analysis, you can clarify strategic questions such as Who are my customers? How do they differ? How are they distributed in Switzerland? What is my remaining market potential? And much more...

#Customer base analyses

Data-driven marketing at the highest leve

Matching & enrichment

We match your data and supplement it with meaningful additional data from our kbDATA universe for a 360° customer view.

Analysis & measures

We recognise patterns and clusters in your customer base. This helps with up- and cross-selling and strengthens customer loyalty through targeted customer contact.

New customer potential

We find even more suitable customer potential in our databases. Increase your chances of successfully acquiring new customers by identifying look-a-likes

Your exclusive benefit

  • Inclusion of external data
    Gain a 360° customer view and in-depth understanding of the customer journey
  • Extensive data universe
    Find remaining market potential in the most comprehensive database in Switzerland
  • Find profitable segments
    Strengthen the relationship with your most profitable customers through direct marketing activities
  • Sinus-Milieus in Switzerland
    Insight into the lifeworlds of your customers thanks to the Sinus-Milieus in microgeography

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#Why customer analytics

Your advantages of a 360°
customer view

Lay the foundation for successful data-driven marketing

    • Solid foundation for strategic decisions
    • Clustering of profitable segments
    • Potential for up- and cross-selling
    • Increased efficiency of your marketing measures
    • Overlap-free residual potential
    • Improved lead generation
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#Our data services

Get more out of your customer data

Get the best out of your customer data and utilise the potential of our kbDATA data universe. Find potential new customers, analyse your customer base or check that your customer base is up to date - our address and data services are always the right choice.

Address management

By checking, validating and updating your data, you reduce marketing efforts and costs and achieve better response and results

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Find new customers

Looking for new customers? You'll find them in our address webshop. Select, order, download and get started right away

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Address enrichment

Enhance your customer base with additional data and gain more knowledge about your customers for a targeted customer approach and more success

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