Personalize

Individualized customer approaches create a positive customer experience for your (potential) customers and are eye-catching. We often see that marketers are satisfied with simple personalization, i.e. addressing them directly by name. Modern digital printing makes it possible to produce (almost) unlimited personalized direct mailings.

If the advertising message does not fit the recipient at all, irritation quickly sets in. What use is it, for example, if you send Mrs. Baumann a direct mailing advertising a family vacation, even though she is happily single and has only booked individual trips with you so far? And how does Mr. Siegenthaler react to a discount voucher for dog food, even though he has only ever bought aquarium accessories?
 

Use all your data to create a target group that is as precise as possible, which you can then write to in a personalized way. If you are struggling to create meaningful target groups from your customer data, customer analytics can help you. Let's assume you already know your customers very well and know what your target groups respond well to.

WHICH ELEMENTS CAN BE INDIVIDUALIZED?

Advertising messages and texts:
Customize headlines completely or entire text modules. Mention the name of your customers again within a continuous text, or list specific and suitable products.

Images:
Either replace images completely, or choose the same image but adapt the integrated text to the recipient(s). We humans react strongly to images, so it is all the more important that they also match our motives and needs. This way, your advertising message will be remembered - individually and personally.

Signatures:
Do your customers have a permanently assigned key account manager or are they always served by the same salesperson? Then this contact person should ideally be integrated into the direct mailing with their contact details and signature.

Color elements and distractors:
Direct mailings are often given different color fields or distractors to highlight advertising messages. These can also be individualized, whether in terms of color or shape. This creates a coherent picture and you can adapt the tonality to the target group.

Offers:
We already mentioned Mr. Siegenthaler with his discount voucher for dog food. You can provide your customers with offers that are perfectly tailored to their needs. Be it discounts on certain products, free samples, voucher codes, bonus points, 3 for 2, etc. There are no limits to your sales promotion measures with the variable offers.

QR codes:
Nowadays, almost no direct mailing can do without an uncomplicated way from offline to online. In our mobile-savvy world, the QR code is the simplest solution for taking recipients directly to a landing page. Ideally, this is also already personalized so that the individual customer journey continues seamlessly.

Perforations:
People like convenience, which is why pre-perforated mailings that allow you to easily detach vouchers are very popular. But what if not all recipients should receive a voucher? Quite simply, then the perforation is also omitted from this direct mailing.

The individualization does not end with the printing. Do you also want different inserts, for example? No problem, because...
 

OUR LETTERSHOP ALSO PACKAGES COMPLEX

Thanks to state-of-the-art technologies, various inserting and lettershop solutions are possible. During further processing, we cut and fold your product to the desired size. With our inserting machines, we can quickly and reliably produce a mailing with up to 8 inserts. We process the formats C6 to C4 from the mechanical insertion or gluing of three-dimensional objects to the selective insert control and electronic matching of up to 3 personalized components.
 

Since even the best technology can reach its limits, or things can get a little more complicated due to special dimensions, many helping hands ensure perfect manual assembly.
 

OUR IN-HOUSE MAILING PRODUCTION GUARANTEES OUTPUT WITH PRECISION

The production process for a direct mailing is long. Even if the idea has already been put on paper and the mailing has been created. Before mailings reach the addressee, they go through numerous work steps: from address matching and address preparation to individualization, enveloping and dispatch. Particularly with more complex and extensive mailings, the individual processes must therefore interlock with absolute precision.

With KünzlerBachmann Directmarketing, you benefit from:

Our many years of experience in the field of mailing production and mailing processing.
A high-performance and modern machine park.

- Individualized just-in-time mailings
- Small or large print runs in excellent quality
- Adherence to deadlines and reliability
- Maximum flexibility for rush orders
- Many years of experience with data, as well as fast and precise data capture

Have we piqued your interest? Then get in touch with our Key Account Manager Uwe Butz. He will be happy to advise you. Uwe is an expert in direct mailing production

Uwe Butz
u.butz@kbdirect.ch