Benchmark 2023
Our latest 2023 benchmark study is here, packed with insightful metrics!
Dive into detailed analysis on open rates, email interactions and much more.
Why should you read this report?
- Discover the latest trends to improve your marketing strategy.
- Understand how open rates have evolved over different time periods.
- Compare your own results with the latest industry data and gain valuable insights.
Download the full benchmark study today and gain crucial advantages for your business.
Download and read it now (registration with your e-mail address required).
We hope you enjoy reading and discovering!
15 Apr
PERSONALIZATION WAS YESTERDAY - INDIVIDUALIZATION IS THE FUTURE
Individual customer approaches create a positive customer experience for your (potential) customers and are eye-catching. We often see that marketers are satisfied with simple personalization, i.e. addressing customers directly by name. However, modern digital
Read more
15 Apr
ANALYTICS BLOG NO. 2: WHAT MAKES YOUR CUSTOMERS TICK?
Those who implement direct marketing measures aim to deliver their advertising message to the desired target group in the most targeted way possible and without wastage. If you then rely on an individual and not just personalized customer approach, you increase the response rate and boost your chanc
Read more
15 Apr
HELLO AGAIN! OR HOW YOU CAN WAKE UP SLEEPING CUSTOMERS
"Never wake a sleeping dog." In many cases, this proverb is good advice, but not when it comes to sleeping or inactive customers. Customers who are sleeping on the vine have enormous potential.
Read more