Benchmark 2023
Our latest 2023 benchmark study is here, packed with insightful metrics!
Dive into detailed analysis on open rates, email interactions and much more.
Why should you read this report?
- Discover the latest trends to improve your marketing strategy.
- Understand how open rates have evolved over different time periods.
- Compare your own results with the latest industry data and gain valuable insights.
Download the full benchmark study today and gain crucial advantages for your business.
Download and read it now (registration with your e-mail address required).
We hope you enjoy reading and discovering!
14 Aug
SINUS-MILIEUS® 2024: TARGET GROUPS IN THE NEW SWITZERLAND
Find out in our new blog post how Swiss society has changed and which new target groups have emerged in the Sinus-Milieu Model 2024. Discover how sustainability, a new social centre and a change in leadership among the elite are reshaping marketing strategies.
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15 Apr
ANALYTICS BLOG NO. 1: A 360° VIEW OF YOUR CUSTOMERS WITH CUSTOMER ANALYTICS
We are starting our analytics blog series with the topic "holistic and precise 360° view of your customers". It's no (marketing) secret that it's cheaper and easier to retain existing customers than to acquire new ones. If you want to retain your customers and maximize your marketing ef
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15 Apr
ANALYTICS BLOG NO. 2: WHAT MAKES YOUR CUSTOMERS TICK?
Those who implement direct marketing measures aim to deliver their advertising message to the desired target group in the most targeted way possible and without wastage. If you then rely on an individual and not just personalized customer approach, you increase the response rate and boost your chanc
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