Benchmark 2023
Our latest 2023 benchmark study is here, packed with insightful metrics!
Dive into detailed analysis on open rates, email interactions and much more.
Why should you read this report?
- Discover the latest trends to improve your marketing strategy.
- Understand how open rates have evolved over different time periods.
- Compare your own results with the latest industry data and gain valuable insights.
Download the full benchmark study today and gain crucial advantages for your business.
Download and read it now (registration with your e-mail address required).
We hope you enjoy reading and discovering!
15 Apr
10 CUSTOMER LOYALTY TIPS WITH DIRECT MARKETING
You hear it again and again, and yet it is often forgotten. It is much cheaper and more efficient to retain existing customers than to attract new ones. Of course, this doesn't mean that you can completely ignore lead generation. But it's worth strengthening the bond with your customers.
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15 Apr
ANALYTICS BLOG NO. 2: WHAT MAKES YOUR CUSTOMERS TICK?
Those who implement direct marketing measures aim to deliver their advertising message to the desired target group in the most targeted way possible and without wastage. If you then rely on an individual and not just personalized customer approach, you increase the response rate and boost your chanc
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14 Aug
SINUS-MILIEUS® 2024: TARGET GROUPS IN THE NEW SWITZERLAND
Find out in our new blog post how Swiss society has changed and which new target groups have emerged in the Sinus-Milieu Model 2024. Discover how sustainability, a new social centre and a change in leadership among the elite are reshaping marketing strategies.
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