Blog & News
16 Oct
PRINT IS NOT DEAD.
In a digitalized world, you might think that print advertising has long since passed its peak. But the opposite is the case: print is alive and well! While digital advertising is everywhere, print has a lasting and often underestimated effect. So why should companies ignore print advertising?
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14 Aug
SINUS-MILIEUS® 2024: TARGET GROUPS IN THE NEW SWITZERLAND
Find out in our new blog post how Swiss society has changed and which new target groups have emerged in the Sinus-Milieu Model 2024. Discover how sustainability, a new social centre and a change in leadership among the elite are reshaping marketing strategies.
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11 Jun
Our latest 2023 benchmark study is here, packed with insightful key figures!
Our latest 2023 benchmark study is here, packed with insightful key figures! Dive into detailed analyses of open rates, email interactions and much more.
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17 Apr
THE MARKETING FUNNEL: PHASES, STRATEGIES AND HOW WE CAN HELP YOU
In our latest blog post, we explain how a marketing or sales funnel works and which phases there are in such a funnel. Depending on who you ask, you will get a different answer as to what the individual phases of the funnel are called. That is why we have divided our phases into
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15 Apr
HELLO AGAIN! OR HOW YOU CAN WAKE UP SLEEPING CUSTOMERS
"Never wake a sleeping dog." In many cases, this proverb is good advice, but not when it comes to sleeping or inactive customers. Customers who are sleeping on the vine have enormous potential.
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15 Apr
ANALYTICS BLOG NO. 3 - CUSTOMER LIFE CYCLE
It's no secret that the world's most successful companies have the most loyal customers. These companies have realized that it makes economic sense not only to focus on new customers, but also to invest in existing customers.
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15 Apr
ANALYTICS BLOG NO. 2: WHAT MAKES YOUR CUSTOMERS TICK?
Those who implement direct marketing measures aim to deliver their advertising message to the desired target group in the most targeted way possible and without wastage. If you then rely on an individual and not just personalized customer approach, you increase the response rate and boost your chanc
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15 Apr
ANALYTICS BLOG NO. 1: A 360° VIEW OF YOUR CUSTOMERS WITH CUSTOMER ANALYTICS
We are starting our analytics blog series with the topic "holistic and precise 360° view of your customers". It's no (marketing) secret that it's cheaper and easier to retain existing customers than to acquire new ones. If you want to retain your customers and maximize your marketing ef
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15 Apr
PERSONALIZATION WAS YESTERDAY - INDIVIDUALIZATION IS THE FUTURE
Individual customer approaches create a positive customer experience for your (potential) customers and are eye-catching. We often see that marketers are satisfied with simple personalization, i.e. addressing customers directly by name. However, modern digital
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15 Apr
10 CUSTOMER LOYALTY TIPS WITH DIRECT MARKETING
You hear it again and again, and yet it is often forgotten. It is much cheaper and more efficient to retain existing customers than to attract new ones. Of course, this doesn't mean that you can completely ignore lead generation. But it's worth strengthening the bond with your customers.
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12 Apr
SKILFULLY COMBINING OFF AND ONLINE - IT'S POSSIBLE!
Multi-channel marketing and cross-media marketing are two particularly important strategies today for maximizing the impact of advertising and targeting potential customers. But what is
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