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We launch our Analytics blog series with the theme “comprehensive and accurate 360° view of your customers”. It is no (marketing) secret that it is cheaper and easier to engage existing customers rather than attracting new ones. Those who want to retain their customers and increase their marketing efficiency should seek a meaningful 360° view of their customers. The best way to do this is through Customer Analytics. 

Along the Customer Journey, there are many insightful first-party data from your customers. How did you find the way to you? What offers are you interested in? What product did they buy? Were there follow-up purchases or returns? Which customer group is interested in special offers? Which channel was purchased? And so on.

These already existing data can be further analyzed and/or supplemented by Customer Analytics. If you are able to filter the relevant information from your data, you will recognize patterns and clusters within your customer base. This will provide you with a solid basis for various strategic decisions. In addition, you will understand your customer better.
 

CREATE TARGET GROUPS WITHIN YOUR CUSTOMER BASE

A customer base analysis allows you to make the customer relationship more individualized and thus improve customer engagement.Thanks to an analysis, you can identify different target groups within your existing customer base. For example, who is suitable for an up-selling? Where is the greatest potential for cross-selling? And with what offer do you bring back sleeping customers?And on which channel do you get the most attention from which target group? 


DON'T YOUR DATES GIVE A COMPLETE IMAGE? 

If your client base is not comprehensive enough to analyze your customer base accurately, then supplement your data with additional features from our kbDATA data universe.This most comprehensive solution for marketing data in Switzerland consists of the three integrated databases kbBUILDING, kbCONSUMER and kbBUSINESS.These are the perfect source to enrich your inventory data. 


WHAT WOULD IT BE WITH AN INSCRIPTION TO THE LIFE WORLD OF YOUR CLIENTS?

Do you want to be able to better classify your customers on a psychographic level? Then the Sinus-Milieus® is the right choice.We offer you the psychographic life worlds of the Sinus-Milieus® in microgeography developed by Sinus Institute extra for Switzerland.Thanks to the exclusive linking of the Sinus-Milieus® with our sociodemographic criteria from kbCONSUMER we help you to address your existing customers according to their lifestyle individually.The worlds of life play a important role today: Are you targeting the “consumer-oriented base” or the “civilian center” with your offer? Or do your customers belong to the Sinus-Milieu® of the “Digital Cosmopolitan”?

Customer base analysis is not just the basis for personalized marketing activities.Thanks to a holistic and precise 360° view, you get: 

- A solid basis for strategic decisions
- An in-depth understanding of the Customer Journey
- The best possible insight into the needs of your customers
- An increase in the efficiency of your marketing measures and thus a reduction in costs
- Stronger customer engagement
- A potential for up and cross-selling
- This is data-driven marketing at the highest level! 

Have we aroused your interest? 
Then get in touch with our Head of Data & Analytics Roger Dobler. He likes to advise you. Roger is an expert in Advanced Analytics and Data Driven Marketing. He also has an in-depth understanding of Data Science, Digital Marketing and Business Intelligence. With over 20 years of professional experience in dialog marketing, he is the specialist in our industry.