Best Practice Customer Analytics

#Success stories

More efficiency and market potential thanks to customer analytics

With a total of 70 specialist hearing aid shops and over 200 employees, Audika is one of the largest hearing aid retailers in Switzerland. Founded in mid-2016, Audika is a young brand formed from a merger of four traditional Swiss hearing aid acoustics companies, some of whose origins date back to 1929. With its experience, Audika is pursuing the goal of helping more people to hear better. 

With our customer analysis, we helped Audika to increase their marketing effectiveness and easily trigger address ordering for their remaining market potential.

#The requirements

  • Relevant customer and market key figures for marketing planning
  • Increased efficiency in marketing planning
  • Evaluation of potential for the entire Audika hearing centre network with over 70 locations
  • Potential allocation for individual Audika listening centres
  • Potential data always up-to-date available
  • #The solution

  • Customer base analysis incl. linking of external personal & household data from kbCONSUMER
  • Potential determination incl. calculation of travel times to the individual hearing centre locations
  • Dashboard with potential data from kbCONSUMER
  • #The result

    More efficient market cultivation through:
  • the use of kbANALYTICS as a planning and control system
  • up-to-date potential overviews and simple location-dependent address orders for direct marketing measures
  • fully automated data processing



  • #strong together

    Your success is our goal

    Would you also like to have access to market data at any time and trigger marketing campaigns regardless of time and place?

      • Arrange a consultation today.
      • Together we find ideas and profitable solutions
    Book an appointment online
    #Success stories

    In order to provide the best possible help, people need to pull together.

    The Swiss Red Cross (SRC) is the oldest and largest humanitarian organization in Switzerland. We are committed to helping people in need in the areas of health, integration and rescue. We are represented throughout Switzerland and are active in around 30 countries.

    #The requirements

    • Fast response time as an important success factor in fundraising after a disaster occurs
    • Maximum availability of e-mail addresses for existing and potential donors at all times

    #The solution

    • Email campaigns with XCAMPAIGN Pro, reliable and fast
    • kbCONSUMER reference database, always up-to-date and data protection compliant

    #The result

    • Efficient implementation of extremely successful emergency aid e-mail campaigns in less than one working day during the past crises (Corona, war in Ukraine, earthquakes in Syria and Turkey)
    #strong together

    Your success is our goal

    Would you also like to have access to market data at all times and trigger marketing campaigns regardless of time and place?

      • Arrange a consultation today.
      • Together we will find ideas and profitable solutions
    Book an appointment online
    #Success stories

    We already have a long and successful working relationship with GEBERIT.

    The globally active Geberit Group is the European market leader for sanitary products and celebrates its 150th anniversary in 2024. Geberit has a strong local presence in most European countries and can therefore offer unique added value both in the field of sanitary technology and in the area of bathroom ceramics.

    #The requirements

    Improved lead generation for home consultancy through e-mail campaigns

    #The solution

    • Cross-media campaign with competition participation as motivation for action:
    • Main e-mail dispatch - follow-up e-mail dispatch - postal mailing

    #The result

    • High target group accuracy for potential e-mail addresses and outstanding delivery rate of over 99.9%
    • Successful test mailing - the results already exceeded expectations here
    • Extremely efficient and cooperative partnership between the two service providers - Werbeagentur Scharlachrot AG and KünzlerBachmann Directmarketing AG
    #strong together

    Your success is our goal

    Would you also like to have access to market data at all times and trigger marketing campaigns regardless of time and place?

      • Arrange a consultation today.
      • Together we will find ideas and profitable solutions
    Book an appointment online
    #Our services

    Exploit your market potential

    We provide you with a wide range of services to help you get the most out of your customer data, recognize your remaining market potential and exploit it with targeted direct marketing measures.

    Analyze customers

    We recognize patterns and clusters in your customer base. This increases your marketing efficiency and strengthens your customer relationships

    More info

    Data enrichment

    Enhance your customer base with additional data and gain more knowledge for a targeted customer approach

    More info

    Mailing production

    Our in-house production department works with innovative machinery to realize your ideas

    More info