Sinus Geo Milieus®
The Sinus-Milieus® business model is an internationally tried-and-tested and state-of-the-art tool for target group segmentation. Thanks to Sinus Geo Milieus®, this information is available to marketing managers for direct marketing purposes in Switzerland.
Using Sinus Geo Milieus® it is possible to select and target all Swiss households not only according to socio-demographic criteria, but also according to psychographic criteria. Sinus Geo Milieus® is subdivided into 10 different milieus, and comprehensively describes the life-worlds of citizens and consumers.
For interested in more information, you welcome to order our brochure.