OLAP stands for Online Analytical Processing, which is used both as a data-mining tool as well as for analytical information system purposes. OLAP’s underlying structure is a so-called cube. This is created by the company KünzlerBachmann Directmarketing AG in conjunction with your marketing data using our private address database ch-privat®.
OLAP enables you to independently conduct analyses of already-existing customers, from any location and around the clock. In addition, when combined with ch-privat® it can also provide you with socio-demographic as well as psychographic information. Furthermore, the available residual potential can be ascertained with ease.
For interested in more information, you welcome to order our brochure.