With geomarketing, geographical information systems (GIS) can be used to establish, analyze and depict the spatial relationships of studied data. Thanks to clear and easy-to-understand mapping, these geographical aspects are visualized for marketing purposes.
In the field of sales, geomarketing is deployed above all in 2 areas:
- For operating field staff, to analyze spatial potential
- When planning and coordinating sites (branch networks and franchising concepts)
We offer you a wide variety of geomarketing analyses:
Customer density, distribution of purchasing power or Sinus Geo Milieus® can be depicted visually and spatially
- Location analysis
Evaluation of existing and new branches according to their earnings potential
- Fluctuation analysis
Representative information about the relocation behavior of citizens, with reference to age and family structures
- Sales territory analysis
Transparent and differentiated assessment of the sales structures of individual territories
For interested in more information, you welcome to order our brochure.